As a business owner or executive, you understand how important it is to reach your target audience in the most effective ways possible. You may also understand that sections of your target audience may not be receiving your marketing messages or that your target audience has transformed and changed over the years and your company could benefit by finding a way to reach this un-served or under-served section of your target audience. The fact is that many companies can benefit be reaching out to the booming Hispanic market, and special services are available to help you accomplish this goal, such as Spanish voice talent through PB Talent.
The History of Hispanic Population Growth
The growing need for Spanish voice talent can be seen in the growing Hispanic population across the United States. As of July 2012, this was the largest racial or ethnic minority in the country, and Hispanics represented over 17 percent of the population. The rate of growth is tremendous. Between July 2011 and July 2012, the entire U.S. population grew by about 2.3 million people. Of this amount, approximately 1.1 million people were Hispanic.
Projections for Hispanic Population Growth
Between now and 2050, the ethnic make-up of the United States is expected to see a dramatic shift. Currently, about 67 percent of the United States population is white and 14 percent are Hispanic. Projections of current trends indicate that the Caucasian population in 2050 will only be about 47 percent of the total U.S. population and about 29 percent will be Hispanic. There is expected to be little to no significant change in other ethnicities between now and 2050.
Repositioning Your Marketing Strategy
As a business owner or executive, it is important to take time to consider how this change in population growth and ethnic diversity in the United States will impact your business. Companies that take a forward-thinking approach to marketing and that make an effort to establish a relationship with this population may thrive in coming years. Repositioning your marketing strategy may be as simple as reformulating campaigns to appeal to this culture and to Spanish-speaking marketing and advertising material.
Special Spanish Voice Talent Services
One of the best steps that you can take today is to reach out to the team at PB Talent to learn more about their Spanish voice talent services. It is not enough to engage any Spanish-speaking talent. After all, you need to find the right voice based on gender, tone, pitch and more to meet your needs. PB Talent offers an extensive range of Spanish speaking voice talents to choose from, and this makes it easier for you to find talent that is most suitable for your needs. In addition, the experienced team at PB Talent takes the additional initiative to best serve its clients’ needs by providing personalized service to its clients. A representative from PB Talent will take time to learn more about your specific needs, and you will receive recommendations about the voice talent that is best suited for your needs.
Many businesses today can benefit considerably both now and for many years to come by appealing to the Spanish-speaking sector of their target audience. With voice talent from PB Talent, it is easier than ever to find voice actors that can be used for television ads, radio spots and other purposes.