One evening at home, watching a commercial on television or listening on the radio on your drive to work, the voice you hear sounds vaguely familiar and catches your attention. You can’t quite place the voice but you know that someone famous is behind those words you are hearing. More than likely you are right and with a bit of research, or memory searching, you may discover it was actor Jeff Daniels doing the commercial voice-overs for the Michigan Economic Development Corporation.
Many companies use the talent of famous actors and actresses, both current and past, to help promote their products and services. Here is a list of few companies and the talent that was hired to lend commercial voices to their recent ad campaigns.
Allison Janney for Kaiser-Permanente
Allison Janney has appeared in many great movies and television shows over the past several decades. From her noticeable role as the wife to Chris Cooper’s domineering dad in American Beauty to her 8 year run as press secretary and chief of staff C.J. Cregg on The West Wing (which garnered her 4 Primetime Emmy Awards for Outstanding Actress/Supporting Actress), Allison has been a consistent performer who has brought life to every role she has played. After graduating from Kenyon College in Ohio, she was encouraged to pursue acting after being staged in a production by the legendary couple Paul Newman and Joanne Woodward.
Although currently appearing in the CBS television show “Mom,” Allison has had time to lend her voice and talents as a spokesperson for Kaiser-Permanente of the Mid-Atlantic. Her radio spots, which are heard throughout the greater metropolitan Washington, D.C. area, Southern Maryland and Northern Virginia, touts the award winning service provided by the healthcare provider. She is however no stranger to doing voice over work as she provided the words to the character “Peach” in Finding Nemo.
John Corbett for Walgreens
Before he told you that you can find Deerfield, Illinois-based Walgreens “at the corner of happy and healthy,” actor John Corbett paid his dues by honing his craft in earlier work such as the television show Northern Exposure. The 53 year-old West Virginian is best known as the boyfriend of Sarah Jessica Parker’s Carrie Bradshaw in the Sex in the City franchise and as the love interest and eventual husband Ian to Nia Vardalos’s Toula in the Academy Award nominated My Big Fat Greek Wedding.
Lisa Kudrow for Dannon Yoplait
A former Friend, Lisa Kudrow, was there for Dannon’s Yoplait with a series of commercial voice-overs in 2013. Kudrow has been quite busy since the end of her role as Phoebe, most recently completing a 4 episode arc on the hit series Scandal on ABC as presidential candidate Josephine Marcus. Kudrow also produces and stars in an ongoing web series called Web Therapy where she plays arguably the world’s worse therapist, Fiona Wallice. Kudrow’s brief run as a Dannon spokesperson has not at all supplanted that of Jamie Lee Curtis, who was recently replaced by a trio of famous faces for Activia – Laila Ali, Reba McEntire, and Dr. Travis Stork of The Bachelor.
If you are looking to find professional talent that appeals to your specific target audience or demographic, consider the talent managed by PB Talent. The Houston-based talent management firm has been in the business of representing top talent for over twenty years and may be the solution for your advertising needs.