Diversifying the Airwaves: The Importance of Reaching Audiences with Spanish Voice Talent
As virtually all Americans know, the US is a great melting pot, a country where many cultures and ethnicities meld together to form the human race. Because of this, our linguistics are as varied as our food: English is far from the only language of the American people. With foreign languages becoming a commonality in pretty much all fifty states, the airwaves need to be diversified; to advertise your product only in English is to miss out on a lot of potential customers and sales. Spanish voice talent is one of the fastest growing, on-demand niche marketplace.
Spanish Speakers in the US
Nearly 38 million people in the US speak Spanish at home. Not only is this a huge number, but it’s also a huge jump from the 1980 US Census. During that time, only 11 million people were Spanish speakers. In other words, using Spanish has tripled in the US over the past thirty or so years and it continues to rise. In fact, out of the 61 million people in who US who speak a language other than English, Spanish-speakers account for two-thirds. The demand for Spanish voice talent is bound to increase as the population shifts.
Advertising Through Radio
What this all boils down to is that the Hispanic population is growing and growing quickly. This propels them into a target and coveted demographic: if you want to sell your products, you must reach the masses. This is especially true for people who are selling products that cater to the younger generations as the Hispanic population is growing particularly fast in more youthful demographics. Radio is the perfect medium for reaching them.
In the age of CDs, MP3’s, and iPods, it may seem as if radio has lost its allure, but it’s proven over and over again to have staying power. A Nielsen report released last year found that 90 percent of Americans listen to the radio. Those who are African American and Hispanic were the biggest consumers of the AM/FM airwaves.
But, of course, it’s not just radio that advertisers should be concerned with: Spanish speakers are also big consumers of cinema and television. Diversifying these mediums as well as radio is an important step to take in order to reach as many people as possible.
Advertising in Spanish doesn’t necessarily mean missing out on English-speaking customers; more and more of the population is becoming bilingual. Younger people are more likely to be bilingual and the most common language to learn (other than English) is Spanish.
What is Spanish Voice Talent?
The Spanish voice talent industry is essentially exactly as it sounds: it’s made up of people fluent in Spanish who provide voice-over work for several different mediums, including radio, television, and cinema. The voice actors of Pastorini-Bosby Talent can do commercials, soap operas, films, and animated cartoons. They can also do live events, such as conventions, seminars, or hosting. The talent agency has an impressive line-up of Spanish speaking actors of all ages including men, women, teenagers, and children.
