Commercial Voice

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The Basics of Hiring
Commercial Voice Services

Reasons Why You Should Book With Us

  • Competitive Agent Fees

  • Agents With Years Of Experience

  • Professional Reputation in the Marketplace

  • Stress Free Booking Process

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When do I need professional commercial voice services?

When you have a project that needs the right voice casting, an agent is going to be the best resource for you. Agents have extensive knowledge about the artists they represent, especially if you want to hire an artist with a specialty — such as a Spanish voice talent or an artist who is particularly good at character work.

Senior casting agents use their vast realm of experience to match commercial voice talent with the jobs that will give their clients the absolute best fit possible. Their insight into the different aspects of commercial voice work is a priceless contribution in matching the right talent with the right projects.

Voice over agents can also offer the options of having talent record and send in auditions or do them in person.

Pastorini-Bosby Talent

completely blown away by the professionalism
commercial voice casting
Written by: Angie V
Date Published: 2015-03-26

I was completely blown away by the professionalism and connections that the commercial voice casting agent had!

Pastorini-Bosby Talent

Agent I Worked with went to Great
Commercial voice Artist
Written by: Lauren F
Date Published: 2015-05-22

The agent I worked with went to great lengths to match me with an amazing commercial voice artist. I couldn’t be more satisfied

Image related to commercial voice agency

What agencies offer commercial voice services?

While many agencies do offer commercial voice services, there are many that do not. You simply have to research agencies to find out which ones do and don’t and also which of the ones that do have the ability to most closely meet your needs and expectations.

Some agencies specialize in casting commercial voice artists while other, larger agencies may only have an agent or two who works with commercial voice casting. Since there is no visual element involved when hiring a commercial voice over actor or actress, agents may actually spend more time casting those jobs to ensure that they have the best voice for the gig.

What should I consider when choosing an agency for hiring commercial voice services?

Is the agency reputable? Are they SAG and AFTRA franchised even if your project is non-union

The most important thing about using casting services is making sure that you’ve approached a reputable agency. Reputable agencies will never ask for fees when setting up auditions for your project or when casting an artist in your project. Agents are expected to adhere to certain guidelines, and the industry standard is for agents to receive approximately 10-15% of the artist’s pay for a project. If this isn’t how the agency you’re working with operates, then you may want to find another talent agency to cast through immediately!

Reputable agencies should be able to cast both union and non-union projects. The agency should represent performers who are members of SAG-AFTRA. If this organization refuses to recognize a talent agency, that is a good clue that it is not an agency that you want.

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  • What Makes a Good Commercial Voice?

    It is true that matching your commercial voice-over, aspect by aspect, to the job you are auditioning for will greatly increase your chances of success. There are, however, more general guidelines that apply to each and every audition, whether in person or via recording. Three of the most important of these basic guidelines that will help you in making a good commercial voice-over are as follows:

    1. Find the Best Balance as to Volume and Enunciation. In a voice-over, you will probably need to speak a little louder than in ordinary conversation and make extra efforts to enunciate clearly. However, do not over-compensate and end up sounding overly aggressive or a bit too robotic. Record yourself, review honestly, and strive for improvement.
    2. Use Appropriate Voice Inflection. Some voice-over "beginners" tend to end every phrase in an oddly rising tone that sounds like they are asking a question. Others may use a falling tone to the point of seeming monotone. A rising tone works well with a question or an exclamation. A falling tone fits with commands and authoritative statements. Make sure your tone matches your content throughout.
    3. Know Your Script Well. You want to familiarize yourself with the script before you ever attempt a voice-over. You can't afford to misstate technical terms, forget a whole sentence, or end up using filler words like "um." Since even well written scripts can be unnatural to speak at points, a "slightly edited version" may be fine, but don't wander farther than those auditioning you are comfortable with.